Meet The Team
At First Health, we’re a group of healthcare specialists, passionate about providing independent and unbiased advice. Each of us brings our expertise and a commitment to supporting your health and wellbeing needs.
We’re not just here to help you navigate the insurance landscape – we’re here to build long-lasting relationships based on trust and understanding.
Graeme Godfrey
Executive Coach & Health Insurance Specialist
Graeme Godfrey is a highly experienced coach, mentor, and independent health insurance advisor. He helps individuals and businesses grow with clarity, confidence, and purpose whether through personal development or expert guidance on private medical insurance and employee benefits.
James Caplan
Mortgage & Protection Adviser | Health Insurance Specialist
James Caplan helps clients make confident, informed decisions — whether it’s finding the right mortgage, protecting their future, or choosing the best health insurance cover. As co-founder First Financial, James combines expert knowledge with a personal, straightforward approach.
Simon Ryder
Commercial Mortgage Adviser
Simon Ryder is a seasoned financial professional since 2007 and later a Director since 2012. Over the years, Simon has built a reputation for his personable approach and dedication to helping clients achieve their financial aspirations.
Lize Merris
Specialist Medical Insurance Administrator
Lize joined First Health in June 2025 with 25+ years of administrative experience, including 5 years in PMI. She provides essential support to the PMI team, ensuring tailored medical solutions for clients.
Outside work, Lize enjoys the gym, reading, travel, and cooking, and is a devoted wife and mother of two boys.
What We’re All About
At First Health, we’re not just ticking boxes – we’re building real relationships. Our experienced team is here to offer clear, honest advice without the jargon or hard sell.
We’re passionate about helping people make confident decisions around their health, whether it’s for themselves, their families, or their teams. With us, you’ll always speak to someone who listens, understands, and genuinely cares.
This is healthcare advice with a human touch – and we’re proud to be by your side.