Meet the Team

Trusted by businesses and families across the UK.

30+ years experience

No obligation, expert advice

I need cover for myself or my family

Tailored private medical advice for you or your family

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I need cover for my business

Health cover that supports your peopla and your business

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I need wellbeing support for my team

Wellbeing solutions to help you feel better, every day

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Graeme Godfrey

Graeme Godfrey, Director & Co-founder is a highly experienced independent health insurance adviser and offers individuals and businesses throughout the UK, expert guidance and advice on private medical insurance and employee wellbeing benefits.

James Caplan

James Caplan, Director & Co-founder of First Financial, helps clients make confident, informed decisions —whether it’s finding the right mortgage or protecting their future. As Co-founder of First Health, James combines expert knowledge with a personal, straightforward approach.

Simon Ryder

Simon Ryder is a seasoned financial professional since 2007 and later a Director of First Financial since 2012 and Co-founder of First Health.  Over the years, Simon has built a reputation for his personable approach and dedication to helping clients achieve their financial aspirations. 

Lize Merris

Lize joined First Health at the very beginning with many years specialist knowledge and experience in medical insurance & wellbeing. Not only does Lize provide essential support to the team, she is currently training to become a PMI adviser to help, guide and support our clients.

What We're All About

At First Health, we’re not just ticking boxes, we’re building real relationships. Our experienced team is here to offer clear, honest advice without the jargon or hard sell.

We’re passionate about helping people make confident decisions around their health, whether it’s for themselves, their families, or their teams. With us, you’ll always speak to someone who listens, understands, and genuinely cares.

This is healthcare advice with a human touch and we’re proud to be by your side.